Go behind the scenes with the CEO of Growth Onboard. Learn how she overcame the classic startup challenges of scaling a sales team by partnering with a dedicated outsourced team from TelTalk. An inspiring founder interview.
The journey from a promising startup to a scaled, successful company is paved with challenges. Few know this better than founders in the B2B space, where building a consistent sales pipeline is the key to survival and growth.
One of our most inspiring partners, Growth Onboard, has navigated this journey with remarkable success. We sat down with their CEO, Sarah Jenkins, to learn about her experience, the hurdles she faced, and the role that strategic partnership played in their growth.
An Interview with Sarah Jenkins, CEO of Growth Onboard
TelTalk: Sarah, thanks so much for joining us. To start, can you paint a picture of what life was like at Growth Onboard before you decided to look for an outsourcing partner?
Sarah Jenkins: Of course. It was organized chaos, but leaning more towards chaos! [laughs] We had a fantastic service, but we were a small core team. I was spending half my day trying to generate leads and the other half trying to actually run the business. Our lead generation was inconsistent, and we were wasting so much time and money trying to build an in-house sales team. We faced high hiring costs and frustratingly low conversion rates. We were trapped.
TelTalk: That’s a story many founders can relate to. What were your biggest fears when you first considered outsourcing? Many worry about losing control or a drop in quality.
Sarah Jenkins: Absolutely. That was my number one concern. You worry that an external team won’t understand your brand’s voice or care about your clients as much as you do. You think, “No one can sell this like I can.” There’s also the fear of communication barriers and just the general risk of it not working out, which as a startup, you can’t afford.
TelTalk: What made you choose TelTalk, and how did we address those concerns?
Sarah Jenkins: From the first conversation, it felt different. It felt like a partnership, not a sales pitch. The TelTalk team listened intently to our needs and our vision. The onboarding process was incredibly smooth. They didn’t just give us callers; they presented a full strategy, from building the offer to writing and testing scripts. They made it clear they were an extension of our team. Their testimonial about being a “Great communicator. Executed sharp and kept improving results” is 100% accurate in our experience.
TelTalk: We love to hear that. Can you describe the impact the TelTalk team has had on your business since you started working together?
Sarah Jenkins: It’s been a complete game-changer, and I don’t use that word lightly. Within weeks, we had a consistent pipeline of qualified appointments for the first time ever. The team integrated into our workflow so perfectly, it honestly felt like we’d just plugged into an instant sales department. It freed me and my core team up to focus on product and strategy, which has been invaluable.
TelTalk: Our teams are based in Egypt, which is now a Top 5 global CX hub. What has your experience been working with talent from this region?
Sarah Jenkins: It’s been fantastic. The team’s professionalism and command of English are flawless. There have been zero communication issues. And frankly, the value is incredible. We get access to this elite, managed team for a fraction of what it would cost to hire even one or two junior salespeople in the US. It’s a strategic advantage.
TelTalk: Finally, what advice would you give to other founders who are in the same “overwhelmed” position you were in?
Sarah Jenkins: My advice is to stop thinking of delegation as a cost and start seeing it as an investment in your company’s future—and in your own sanity. Don’t wait until you’re completely burned out. The key is to find a true partner, not just a service provider. Find a team that is as committed to your growth as you are. For us, that partner has been TelTalk.
Conclusion: Write Your Own Growth Story
Sarah’s story is a powerful testament to how a strategic partnership can be the catalyst for incredible growth. By entrusting her sales development to a dedicated, expert team, she was able to focus on what she does best and scale her company effectively.
Inspired by Sarah’s success? See how a dedicated TelTalk team can help you write your own growth story. Contact us for a free, no-obligation consultation today.
